Agritourism Shines in Stanton with Evolution of the Heartland Event

October 7, 2024, Stanton, IA – The Evolution of the Heartland tour made a stop in Stanton, Iowa, on September 12, offering an immersive experience into the world of modern agriculture, rural innovation, and cultural heritage.

Over 50 attendees, including Stanton-area FFA members, event staff, volunteers, sponsors, tour hosts, social media influencers, and media, participated in this unique day, which highlighted Stanton’s rich Swedish history alongside cutting-edge agricultural practices.

The day kicked off with a welcome from the Stanton community at the Old Lumber Yard event center. Guests heard from Stanton Mayor Matt Kutzli, Stanton Community Development Director, Jenna Ramsey and Evolution of the Heartland creator, Shelly Greving. Greving remarked, “We’re thrilled to bring these events to life in small Iowa communities like Stanton. It’s about showcasing not only the agricultural innovation driving our state forward but also the unique cultural stories that make each town special.”

Guests were taken on engaging immersive tours such as Hydroponic Harvest, where attendees toured the high-tech, soil-free greenhouse at TrueFood, redefining how produce is grown. Darren Barkman, head grower, facility manager and chief operating officer, shared, “By using hydroponics, vegetables can be produced faster, cleaner and healthier and taste better.” Guests were able to dine on hydroponically grown greens during lunch.

One of the most cultural experiences was the Fika & Folklore tour, a journey through Stanton’s Swedish roots. Participants heard about Fika Coffee + Bake Shoppe and toured Swedish Heritage and Cultural Center, where they learned about the lasting impact of Swedish immigrants on this rural Iowa town.

Guests enjoyed a delicious midday meal catered by Gibbs Chophouse, where they experienced grilled pork tenderloin, chicken, Italian pasta salad, garden salad (TrueFoods), and a dessert from Fika Coffee + Bake Shoppe – providing the perfect blend of local flavors.

After exploring downtown Stanton and visiting with local entrepreneurs, attendees had a full afternoon. The Fruits of the Land tour brought visitors to Whitetail Valley Farms & Whitetail Valley Cellars, where they explored a Swiss-German apple orchard, a winery in the making, and a seasonal pumpkin patch with produce stand. Attendees were able to tour the wine tasting room that is in process of being built.

The Technology & Innovation tour showcased how modern advancements are transforming the agricultural landscape. Visitors saw drones in action from Dreyer Brothers and discovered how drones can help with a variety of agricultural issues. Attendees heard from Dan Vennerberg about new 3-D printing technology being utilized in the city of Stanton in housing developments as well as other projects throughout the community.

Next Events and Future Prospects

Opportunities for sponsorship and community event hosting for 2025 are actively being pursued. Please contact Annie Greve at annie@em3ergemarketing.com to learn more. Stay connected with updates by following @evolutionoftheheartland on Facebook and Instagram.

 

 

 

 

 

 

 

Innovation in Agriculture Showcased in Coon Rapids

The Evolution of the Heartland event brought a unique agritourism experience to Coon Rapids, Iowa, offering attendees an immersive, behind-the-scenes look at the future of agriculture. With nearly 75 people involved – including attendees, Coon Rapids and Carroll-area FFA members, event staff, sponsors, tour hosts, and special guests including Debi Durham, Director of the Iowa Economic Development Authority and Iowa Finance Authority, and Matt Russell, State Executive Director USDA-Iowa Farm Service Agency – this day was filled with education, innovation, and discovery.

The event began with two immersive morning tours, ‘Fueling the Future Tour’ and ‘Behind the Bushel.’ Participants visited POET Bioprocessing to explore biofuel innovations, learning how corn is transformed into clean-burning energy and the importance of utilizing the energy cultivated right here in Iowa cornfields. Attendees also toured Roger Clayburg’s Beck’s Hybrids test plot and as well as the Beck’s packaging facility, witnessing cutting-edge seed selection, cleaning, treating, and packaging techniques that are helping to shape the future of farming.

After the morning tours, attendees gathered for lunch at the Raccoon River Social Club, catered by Cabbage Rose, enjoying a traditional Iowa meal featuring pan-fried chicken, roast beef, mashed potatoes, green beans, dinner rolls, fruit crisp, and ice cream.

Debi Durham, the Director of Iowa Economic Development Authority, spoke about the vast opportunities in rural Iowa. “It’s an exciting time for rural Iowa as we harness the strength of our agricultural innovation and expand economic development opportunities,” Durham remarked. Attendees also had the chance to explore local downtown businesses, connecting with the Coon Rapids community entrepreneurs.

During the afternoon, participants enjoyed two more immersive tours including ‘Sustainable Agriculture’ and ‘Beyond the Barnyard.’ A visit to Whiterock Conservancy showcased how this historical family farm transformed into an eco-friendly tourism destination, demonstrating how sustainability drives modern farming and provides connections to the past.

Participants also experienced firsthand the entrepreneurial spirit and superior genetics in the livestock industry, visiting a co-owned swine operation run by Roger and Jeanna Clayburg and Kyler and Emily Oswald, as well as the high-quality Tarentaise beef operation at HatRanch with the Honold family. Emily Oswald, a swine farmer who grew up in Chicago, was excited to meet attendees and shared, “Growing up, I never really thought about where my food came from. Now, I not only know where most of my food comes from, but I also understand the many uses for a pig and all that goes into raising it.”

To wrap up the day, attendees toured the Coon Rapids-Bayard FFA Hydroponic Greenhouse, where they saw how the next generation is embracing high-tech farming methods. Matt Russell, State Executive Director of USDA-Iowa Farm Service Agency, delivered a short closing speech on Iowa’s leadership in sustainable agriculture. Russell stated, “It’s inspiring to see how innovative farming techniques are shaping the future of agriculture in rural Iowa, ensuring sustainability for generations to come.”

Looking Ahead for Evolution of the Heartland
“We believe that Evolution of the Heartland will continue to serve as a platform for showcasing rural Iowa’s message of innovation and sustainability in agriculture,” said Shelly Greving, owner of Emerge Marketing Solutions and creator of Evolution of the Heartland. “It’s an opportunity to spotlight not only the production of wholesome, nutritious food but also the dedication of Iowa’s farm families to their land.”

For more information on Evolution of the Heartland, visit www.evolutionoftheheartland.com.

Opportunities for 2025 sponsors and community hosts are now being pursued. For more information, please contact Annie Greve at info@evolutionoftheheartland.com. Stay updated by following Evolution of the Heartland on Facebook and Instagram @evolutionoftheheartland.

 

 

 

 

 

 

 

 

Agritourism Event Highlights DeWitt Agriculture

The Evolution of the Heartland event brought a unique agritourism experience to DeWitt, Iowa, on Thursday July 25th, offering exclusive, behind-the-scenes tours that showcased the innovation driving our agricultural and small-town communities. From traveling into the depths of a quarry, witnessing a local locker and creamery, and being part of an IVF procedure, the event was a special opportunity to delve into the heart of rural Iowa.

Participants traveled from as far as Florida and Arizona to DeWitt for a fun-filled day of immersive, rural Iowa tours. Nearly 50 people from several states participated in the unique event sponsored by Travel Iowa, the Iowa Food & Family Project, DeWitt Chamber and Development Company, LiquiGrow, Farm Credit Services of America, Eastern Iowa Farmer, River Valley Cooperative, Clinton County Farm Bureau, and First Central State Bank, among others. Event staff and volunteers, sponsors, tour hosts, social media influencers, media, and members of the Central DeWitt Future Farmers of America were also able to experience rural Iowa through local tours.

The day began with immersive tours at Crystal Creek Enterprises in Grand Mound. Angela Rheingans, President and CEO of Dewitt Chamber and Development Company greeted attendees, setting the stage for a day filled with discovery and inspiration. Rheingans stated, “We are excited to host this event for the first time, providing you a glimpse of the ag innovation happening in our community. We are proud of our agricultural roots and those that continue to work and lead our local ag industries. Our hope is that you will return to visit again and share with others the outstanding experience you had in DeWitt.” Iowa Nice Guy, Scott Siepker, also met with guests and shared his excitement for small-town innovation.

The morning tours, hosted by Dennis Campbell, owner and operator at Crystal Creek Enterprises, showcased the impressive evolution of a Clinton County farm family’s operation into a cutting-edge agricultural innovator. During the “Plow > Power > Precision” tour, attendees marveled at century-old tractors in action and enjoyed rides in brand-new, state-of-the-art tractors and combines. Matt Willimack, Grain Merchandiser at Cedar County Coop and 4th generation of Willimack Family Farms led the “Seed to Silos” tour highlighted the innovation behind Iowa’s cornfields and the farm’s global efforts to feed and fuel the world. Attendees had the unique opportunity to walk among the grain bins where the harvested grain is stored until sold.

After a Main Street luncheon at Murphy’s Pub, where Chris McCulloh shared information about McCulloh Family Genetics and his swine operations. Rheingans and City Administrator, Steve Linder guided a walking tour of the downtown focused on revitalization projects, both past and current that contribute to the vibrancy of the downtown and community as a whole. Participants were also able to explore and shop local businesses. The catered meal was locally sourced pork from McCulloh Family Genetics, sides and salads from Murphy’s Pub, and desserts from Urban Eats.

The afternoon featured more immersive tours, including “Farm-to-Local Market,” where attendees experienced the Moore family’s commitment to providing fresh, local meat and dairy with the support of the region. “Revolution in Beef Genetics”, offered a glimpse into modern cattle breeding techniques at DeWitt Veterinary Clinic. “Unearthing Potential” at Wendling Quarries revealed the journey from raw material to vital infrastructure, showcasing sustainable practices and including a tour of the mining pit where participants witnessed the machines in action.

After a full day of learning and networking, participants ended the day at the DeWitt Farmers Market where they could shop from over 70 vendors with locally sourced produce, baked goods, and handmade items.

The Future of Evolution of the Heartland
“We feel that Evolution of the Heartland, and more events like this, will become a catalyst for rural Iowa to share their message, progress in agriculture, strides in the production of wholesome, nutritious food, and the pride that farm families experience when caring for their land and operations,” said Shelly Greving owner of Emerge Marketing Solutions and creator of Evolution of the Heartland.

Evolution of the Heartland has three more events in Iowa later this summer and fall. September 12th in Stanton; September 26th in Coon Rapids; and October 3rd, in Manning. To learn more about Evolution of the Heartland or to register for upcoming events, visit evolutionoftheheartland.com.

Opportunities for prospective 2025 sponsors and community event hosts are actively being pursued. For more Evolution of the Heartland information, please complete the online forms or contact the event coordinator, Annie Greve, at info@evolutionoftheheartland.com. Follow along with event updates on Facebook and Instagram @evolutionoftheheartland to learn more.

 

 

 

The Quiet Revolution of America’s Rural Communities

Big cities may get much of the press, but there’s a revolution brewing in a place many might overlook small towns like those scattered across the beautiful rolling hills and plains of Iowa. These communities are much more than rest stops on a road trip; they’re vibrant hubs where everyone plays a crucial role. Here’s why small towns, like those in the heartland are the experiencing a revolution and why you should be ready to embrace the change.

For decades, the allure of big-city opportunities drew many away from the Midwest’s heartland. However, the tide is starting to turn. Rising costs of living, concerns about crime, and a yearning for a strong community are prompting a migration back to these once-departed towns. People who once chased careers on the coasts are now seeking a different kind of success: raising families in a safe, supportive environment with opportunities for entrepreneurs to start businesses, and a newfound appreciation for the charm and stability their hometowns offer.

Stronger Together: The Power of Community
In small towns, looking out for your neighbor isn’t a saying, it’s a way of life. From coaches mentoring young athletes to volunteers at the local school or town festivals, these acts of kindness are the lifeblood of the community. Residents come together for library book sales, raising funds for new books and programs that enrich everyone’s lives. This hands-on involvement fosters a sense of shared responsibility and a deep pride in where you call home.

Local Businesses: The Backbone of the Community
Small-town businesses are more than stores; they’re partners in progress. By supporting local organizations and events, they ensure there are activities that enrich the lives of all ages. This creates a sense of belonging and provides essential services for residents. Imagine movie nights under the stars sponsored by the local hardware store, or a new playground funded by the community bank. It’s this kind of local investment that keeps the heart of the community beating strong.

A Network of Support: A Tight-Knit Community
Small towns offer an unparalleled sense of community. Neighbors know each other, and when someone faces hardship, the whole town rallies. A casserole appears on the doorstep for a family coping with illness, or a fundraiser is organized to help a neighbor facing financial difficulties. This genuine concern for one another strengthens the social fabric and creates a safety net for those in need.

Main Street Dreams: The Midwest’s Launchpad for Entrepreneurs
The American Dream isn’t just alive in bustling cities; it’s thriving in the heartland of the Midwest. Small towns offer a unique opportunity for aspiring entrepreneurs. Lower overhead costs and a supportive community can make starting a business less daunting. Imagine opening a bakery using fresh, local ingredients or a bookstore that becomes a cultural hub. The Midwest also boasts a strong manufacturing tradition, making it fertile ground for innovative ideas in sustainable agriculture or artisanal crafts. With a deep talent pool and a customer base hungry for locally-made goods, small-town America in the Midwest provides the perfect environment to chase your entrepreneurial dreams and build a successful business.

Why We Created Evolution of the Heartland
The magic of small towns is undeniable to those who live it, but capturing that essence and conveying it to outsiders can be a challenge. That’s why we created Evolution of the Heartland. We know there’s a misconception that small towns are dying and nothing is happening. Evolution of the Heartland aims to disprove that stereotype by showcasing the innovation beyond the cornfields.

Here’s what makes small towns and Evolution of the Heartland’s initiative, so special:

  • Unforgettable Experiences: Evolution of the Heartland isn’t about generic experiences you can find anywhere. It’s about immersing yourself in the one-of-a-kind character of each community. Imagine learning about hydroponics from a passionate local entrepreneur, and then savoring a delicious meal made with fresh, local ingredients. Or picture yourself, visiting a custom welding factory and trying your hand at welding, followed, by an evening spent browsing unique crafts at a locally sourced farmer’s market. These are the kinds of authentic immersive tours offered by Evolution of the Heartland.
  • A Celebration of Innovation and Progress: Small towns in Iowa and the Midwest aren’t stuck in the past. Evolution of the Heartland highlights the dynamism and innovation happening in these communities. From improving animal genetics and embryo transfers, to high tech agricultural equipment, to thriving small businesses, there’s a spirit of progress that fuels the local economy and creates a vibrant environment.
  • Rooted in Tradition, Reaching for the Future: The rich history agriculture is a cornerstone of its small towns. Evolution of the Heartland connects you to these roots, showcasing the dedication to traditional farming methods while fostering a forward-thinking approach to the future. The focus on a high quality of life and a strong sense of community is often envied by city dwellers.

Evolution of the Heartland goes beyond showcasing attractions; it’s about capturing the essence of small-town life. It’s about the feeling of belonging, the chance to get involved, and the opportunity to experience a unique way of life. If you’re curious to discover the hidden potential of the heartland, head to evolutionoftheheartland.com/ and sign up today to be a part of the revolution taking place.

Photo by zaigervision

Benefits of Attending Evolution of the Heartland

Dive Deep into Iowa’s Bounty: Unforgettable Experiences Await at Evolution of the Heartland

Calling all inquisitive minds and forward-thinking professionals! Evolution of the Heartland isn’t just an agritourism event; it’s a passport to a deeper understanding of the cutting-edge advancements shaping the future of agriculture. Here’s why you won’t want to miss this immersive journey:

  1. Go Beyond the Fields: Unforgettable Farm Tours

Escape the ordinary and immerse yourself in the extraordinary with our intimate, hands-on agricultural experiences. These tours aren’t only about sightseeing; they’re about connecting with the heart of agriculture through the stories of local Iowa-based entrepreneurs.

Imagine:

  • Visiting a niche farm such as yak or ostrich: Learn about these fascinating animals, explore their unique products, and maybe even taste a delicious yak burger or ostrich jerky!
  • Touring Puck Enterprises in Manning, Iowa: Witness cutting-edge agricultural technology in action, from custom-built pumps to the leading-edge LightSpeed control systems all made in the USA.
  • Delving into the science behind embryo transfers in beef production: Discover how this innovative technique is improving herd genetics and sustainability.

These are just a few examples of the diverse and engaging farm experiences you’ll encounter at Evolution of the Heartland.

  1. Main Street Magic: Rural Communities Come Alive

Evolution of the Heartland isn’t just about farms. Explore the heart and soul of rural Iowa by strolling down charming Main Streets. Witness firsthand the exciting comeback story of these communities.

Experience the evolution:

  • Main Streets once again bustling with activity: Discover new locally owned shops, businesses, and restaurants.
  • A renewed sense of community pride: Meet the entrepreneurs and residents who are breathing new life into these historic towns.
  • The spirit of innovation: See how rural communities are embracing technology and entrepreneurship to thrive in the 21st century.

Evolution of the Heartland allows you to step beyond the postcard images and connect with the vibrant reality of rural Iowa.

  1. Build Lasting Connections: Network & Relax in Style

Let us take care of the logistics while you focus on fostering meaningful connections. Relax and unwind in comfort aboard a motorcoach bus, complete with plush seating, ample legroom, and scenic views as you travel between destinations. This dedicated transportation allows ample time to bond with fellow participants, farmer ambassadors, sponsors, and tour hosts.

Imagine lively conversations and shared experiences as you:

  • Exchange ideas: Discuss the future of agriculture, the importance of local food systems, and your own personal connections to the land.
  • Build bridges: Connect with passionate individuals who share your interest in sustainable practices and vibrant rural communities.
  • Create a network: Form lasting connections that extend far beyond the event, opening doors to future collaborations and friendships.
  1. A Celebration of Local Flavors: From Farm to Table and Beyond

Savor the taste of Iowa with delicious, locally sourced meals featuring the freshest produce, artisan cheeses, and delectable meats raised right here in the state. But the experience goes deeper than just a good meal. Each culinary delight is accompanied by a short presentation from a local entrepreneur or restaurant owner.

Hear their stories:

  • Their inspiration: Learn what drives their passion for local food and sustainable agriculture.
  • Their connection to the land: Discover how they work directly with farmers to create high-quality, farm-to-table experiences.
  • The importance of local sourcing: Gain a deeper understanding of the vital role rural Iowa plays in putting food on our tables and the environmental benefits of supporting local producers.

Evolution of the Heartland is more than an event; it’s an experience that connects you to the land, the people, and the bounty that makes Iowa such a special place. Join us and discover the heart of American agriculture, one unforgettable taste, tour, and conversation at a time.

Photo by zaigervision

What is Evolution of the Heartland?

What comes to mind when you think of Iowa? Endless stretches of fertile land, a resilient work ethic, neighbors who embody the essence of care, and the ingenuity of entrepreneurs who carve out success against all odds? Iowa is synonymous with agriculture, humility, and the enduring spirit of the American dream. Yet, amidst the vast cornfields lies a narrative often overlooked—the evolution of the heartland.

Rural communities are the foundation of Iowa and America, pulsating with a spirit that fuels the state’s heartbeat. But how can we harness this energy to not only sustain but thrive? Enter Evolution of the Heartland, a visionary initiative that capitalizes on agritourism and economic development to invigorate rural Iowa.

Evolution of the Heartland knows that together Iowans can…

  1. Utilize rural, Iowa people, communities, and businesses as the driving force for tourism.
  2. Showcase the high-quality innovation happening in Iowa.
  3. Entice migration from cities and other states to rural life through hands-on experiences and authentic conversations and relationships.
  4. Inspire entrepreneurs to pursue the American dream right here in Iowa.

At its core, Evolution of the Heartland celebrates the essence of Iowa—its people, communities, and businesses and encourages rural communities to market themselves jointly for these common goals:

  1. Gain statewide and national exposure for the evolving Silicon Prairie (rural Iowa communities, businesses, and people).
  2. Create a positive image of rural Iowa and agriculture.
  3. Highlight opportunities to visit, live, work, and play in rural Iowa that result in an exceptional quality of life.
  4. Provide exposure to career opportunities and business start-ups.

Past the peaceful cornfields, you’ll find folks who are all about pushing the envelope with new ideas. Evolution of the Heartland sheds light on the innovation happening right here in the heart of Iowa. Farming nowadays isn’t just about plowing fields; it’s about using the latest technology to make things more efficient, sustainable, and productive. By showcasing the seamless fusion of tradition and innovation, this initiative aims to change perceptions of rural Iowa and agriculture, positioning the state as a leader in agricultural innovation.

But at the core of Evolution of the Heartland is the power of making connections. It’s a chance for people to meet community leaders, building relationships that last long after the event’s over. Through tours, immersive experiences, and Main Street dining encounters, individuals gain insight into the intricate structure of rural life.

So, what does a typical Evolution of the Heartland event look like?  All events follow a similar itinerary yet take on the local flavor of the host community. The day starts with a round of immersive tours. The Main Street luncheon and downtown exploration aim to connect attendees with local foods, flavors, and business owners. Attendees will set out on their afternoon adventure with another round of  immersive tours. Some communities will end the day with a local vendor showcase or community reception.

As Evolution of the Heartland continues to gain momentum, the vision extends beyond the horizon. The goal is not merely to replicate but to scale this initiative statewide, as the premier agritourism event that beckons individuals to rural Iowa. By raising awareness of the opportunities for tourism, business startups, and rural living, Evolution of the Heartland attempts to cultivate a well-rounded quality of life that resonates far beyond the heartland’s borders.

In essence, Evolution of the Heartland isn’t just an event—it’s a movement. A movement that celebrates the past, embraces the present, and charts a course towards an exciting and prosperous future for rural Iowa. Join us as we embark on this transformative journey, where the heartland beats with renewed vigor, and the spirit of innovation thrives.

Photo by zaigervision

Agritourism Event Highlights Agriculture and Rural Iowa

Manning, IA – Enjoying yak meatballs, holding a one week-old ostrich, taste-testing local wines and whiskey, and exploring two western Iowa communities were just a few unique highlights of the second annual agritourism event hosted on Thursday, August 3, 2023, at the Manning Hausbarn-Heritage Park. The ‘Evolution of the Heartland’ experience immersed attendees into the heart of America’s rural communities, showcased the evolution of agriculture, and highlighted the efforts taking place to be able to feed the world.

Participants from the Des Moines and Omaha metros traveled to Manning on a chartered bus through CIT Charters and others drove themselves to the Hausbarn-Heritage Park for a fun-filled day of immersive, rural Iowa tours. More than 200 people from three states participated in the unique event sponsored by Travel Iowa, Audubon County Farm Bureau, the Iowa Food & Family Project, City of Manning, Iowa Corn Growers District 4 Committee, Farm Credit Services of America, Audubon County Economic Development/Audubon County Supervisors, Carroll County Farm Bureau, and Iowa Pork Producers Association, among others. Participants were also made up of event staff and volunteers, sponsors, farmer ambassadors, and the Audubon and IKM-Manning FFA officer teams.

“Audubon County Economic Development was proud to support this event that showcased the amazing things that are happening in our rural communities, businesses, and our local agriculture producers,” said ACED & Tourism Director, Sara Slater. “It was a unique opportunity for all attendees to interact with entrepreneurs in our area and learn about what is happening on their farms and businesses and what their day-to-day life entails.”

Tour options included a Beef Immersion at Brinkman Ag Solutions and Wiese & Sons Herefords featuring a speaker from Lauritsen Cattle Company; a Swine Immersion at PigEasy and Templeton Family Farms featuring a speaker from AMVC Management Services; a Niche Farming tour at Irlmeier Ostrich Farm and Iowa Yak Ranch; a Main Street Entrepreneurs tour in Manning and Audubon; an Innovation & Technology Tour at Puck Enterprises and NexGen Ag Supply featuring a speaker from Van Wall Equipment; a Wine in the Heartland tour at the Santa Maria Vineyard & Winery; and a tour of the Templeton Distillery.

“What was most impactful to me was seeing the connection these families have with each other and their communities and the dedication they have to the future of their operations,” shared one attendee. “It was inspiring to see them work together, to overcome challenges they had faced, and continue to pursue their dreams right here in rural Iowa.”

Participants also got a taste of rural Iowa at the Ag Ambassador Luncheon at the Audubon County Fairgrounds, accompanied by conversations with local agricultural ambassadors. Debi Durham, Director of the Iowa Economic Development Authority, spoke during lunch, inspiring attendees to live, work, and play in Iowa because of the possibilities she believes are endless in rural Iowa.

Lieutenant Governor, Adam Gregg, spoke to attendees before the Community Tailgate supper, encouraging them that together we can grow in Iowa.

“In Iowa we have safe communities, exceptional quality of life, good schools, and the entrepreneurial spirit is still alive,” shared Lt. Governor, Adam Gregg. “In Iowa, you truly have the opportunity to have it all. And that’s what Governor Reynolds and I are working to preserve. That’s also what makes days like today so special. You’re helping us tell that story and expand that story across the Midwest and beyond.”

The catered meals were locally-sourced from Two Palms Grilling, Darrell’s Place, Deb’s Corner Café, and the Bakery on Broadway. About 65 local community members joined the Community Tailgate and Iowa Vendor Showcase, where people were able to browse handmade items and other Iowa-based products. Retail vendors included Feminine, Journey Trail Mix, Rusted Relics, Elizabeth Brittain Designs, Home Tree Leather, Tropical Sno, 2 Sisters Garden Art, The Crap Shack, Silver Valley Craft Corner, and Manning Rent-all. In addition to the retail vendors, agricultural businesses included: Puck Enterprises and Iowa Yak Ranch. Attendees enjoyed listening to live music by 2 ½ Guitars while browsing the Iowa Vendor Showcase.

The Future of Evolution of the Heartland
“We feel that Evolution of the Heartland, and more events like this, will become a catalyst for rural Iowa to share their message, progress in agriculture, strides in the production of wholesome, nutritious food, and the pride that farm families experience when caring for their land and operations,” said Greving.

The Evolution of the Heartland committee is eager to set a date and begin planning for the next event in 2024 and are planning to invite more communities to host similar events marketed under the same brand. More details will be shared once future dates are set.

Community Tailgate will be held at the Hausbarn Heritage Park on August 3rd

Manning, IA – Locals are invited to the Evolution of the Heartland Community Tailgate from 5:30-9pm at the Manning Hausbarn Heritage Park on August 3rd, 2023. The tailgate will feature live music, a meal, Iowa Vendor Showcase, and a mini farm show.

Lieutenant Governor, Adam Gregg, will kick off the Community Tailgate, speaking about how, together, we can “Grow in Rural Iowa”. Attendees will get a taste of rural Iowa with a supper including prime rib, brat bites, pork loin, a charcuterie display, and locally made desserts. Attendance is free, but the meal is $15/person and tickets can be purchased at the door. Food will be provided by Two Palms Catering (Audubon), Deb’s Corner Café (Manning), Darrell’s Place (Hamlin), The Bakery on Broadway (Audubon), Sporrer’s Sweet Corn (Templeton), Sporrer’s Melons (Manning), and Iowa Yak Ranch (Exira).

The Evolution of the Heartland Community Tailgate will also include an Iowa Vendor Showcase featuring goods and produce from local retailers and an outdoor “mini farm show” with local agricultural businesses. Retail vendors will include Feminine, Journey Trail Mix, Rusted Relics, Elizabeth Brittain Designs, Home Tree Leather, Tropical Sno, 2 Sisters Garden Art, The Crap Shack, Silver Valley Craft Corner, and 712 Boutique. Agricultural businesses like Manning Rent-all, Puck Enterprises, Iowa Yak Ranch, and others will be set up for a mini farm show. Attendees can also enjoy live music by 2 ½ Guitars on the courtyard while browsing handmade items and other Iowa-based products.

This year’s Evolution of the Heartland event is made possible by the following sponsors, Travel Iowa, Iowa Food & Family Project, Audubon County Farm Bureau, Manning Hausbarn Heritage Park, Emerge Marketing Solutions, Iowa Corn 4th District, Iowa Pork Producers Association, City of Manning, Audubon County Economic Development, and Farm Credit Services of America, and many more.

Evolution of the Heartland is seeking retail and agricultural vendors for the Iowa Vendor Showcase. For more information, please complete the online forms or contact event coordinator, Annie Greve, at info@evolutionoftheheartland.com. Follow along with event updates on Facebook and Instagram @evolutionoftheheartland to learn more.

Locals Invited to Agritourism Event on August 3, 2023

July 10, 2023, Manning, IA – Manning and Audubon are excited to partner to host a unique agritourism event called ‘Evolution of the Heartland,’ on August 3rd, 2023. This immersive experience will showcase the heart of America’s rural communities and the evolution of agriculture to those who are unfamiliar with rural Iowa and agriculture and for those who have an interest in learning more about the innovative ag advancements in the state. The cost to attend the event is $125 and registration will remain open until all spots have been reserved. All are welcome to register by visiting www.evolutionoftheheartland.com/register.

Immersive tour options include Main Street Entrepreneurs, Innovation & Technology, Niche Farming, Wine of the Heartland, Templeton Distillery, Beef Immersion, Swine Immersion, Shouse Tour, Historical Church Architectural Tour, Manning Hausbarn Heritage Park tour, an Audubon Historical Tour, and a Homegrown tour featuring local micro farms. To learn more about each tour, visit www.evolutionoftheheartland.com/immersive-tours.

Participants will get a taste of rural Iowa at the Farm-to-Table, family-style meal at the Audubon County Fairgrounds from 1-2:30pm. Lunch will feature local foods, accompanied by conversations with local agricultural ambassadors and area FFA students. The public is invited to join and purchase a plate for $15/person. Featured speakers will include Director of Iowa Economic Development Authority, Debi Durham, as well as the Handlos Family, sharing the evolution of their operations from farming to Waspy’s Travel Center and beyond.

The event will conclude with a Community Tailgate from 6-9pm at the Manning Hausbarn Heritage Park featuring a supper, Iowa Vendor Showcase, and live music. Supper will include prime rib, brat bites, pork loin, a charcuterie display, and local desserts. The public is invited to join and purchase a plate for $15/person. Food will be provided by Two Palms Catering (Audubon), Deb’s Corner Café (Manning), Daryl’s Place (Hamlin), and The Bakery on Broadway (Audubon). The Iowa Vendor Showcase will feature goods and produce from local retailers and an outdoor “mini farm show” featuring local agricultural businesses. Attendees can also enjoy live music from local musician, Scott Kirkhart until 10pm.

“This is an excellent model for how we can showcase Iowa’s rural communities, Main Streets, roadside attractions, and innovative businesses,” shared State Tourism Manager, Amy Zeigler.

This year’s event is made possible by the following sponsors, Travel Iowa, Iowa Food & Family Project, Audubon County Farm Bureau, Community Foundations of Southwest Iowa, Manning Hausbarn Heritage Park, Emerge Marketing Solutions, Iowa Corn 4thDistrict, Iowa Pork Producers Association, City of Manning, Audubon County Economic Development, and Farm Credit Services of America, and many more.

Evolution of the Heartland is seeking retail and agricultural vendors for the Iowa Vendor Showcase. For more information, please complete the online forms or contact event coordinators, Paige Hepp or Annie Greve, at info@evolutionoftheheartland.com. Follow along with event updates on Facebook and Instagram @evolutionoftheheartland to learn more.

Second Annual Agritourism Event Features Rural Iowa Roots

June, 26, 2023, Manning, IA – The rural Western Iowa communities of Manning and Audubon are excited to partner to host a unique agritourism event called ‘Evolution of the Heartland,’ for the second year. On August 3rd and 4th, 2023, this immersive experience will showcase the heart of America’s rural communities and the evolution of agriculture to those who are unfamiliar with rural Iowa and especially agriculture, as well as those who have an interest in learning more about the innovative ag advancements in the state.

All are welcome to register for this unique event. Participants have the option to travel from the Des Moines and Omaha metro areas on charter buses or drive themselves to the Manning Hausbarn-Heritage Park for immersive rural Iowa tours.

Tour options for day one will feature: Main Street Entrepreneurs, Innovation & Technology, Niche Farming, Spirits of the Heartland, Templeton Distillery, Beef Immersion, Swine Immersion, Shouse Tour, Historical Church Architectural Tour, Manning Hausbarn Heritage Park tour, and an Audubon Historical Tour. Participants have the option to stay overnight for a second day of immersive tours. Day two will focus on micro farming, however it is only available to the first 50 registrants.

Participants will get a taste of rural Iowa at the Farm-to-Table lunch. This will be a family-style meal featuring local foods, accompanied by conversations with local agricultural ambassadors and area FFA students. The Community Tailgate supper will feature food stations with pork, beef, a mashed potato bar, veggies, desserts, and more. Food will be provided by Two Palms Catering (Audubon), Deb’s Corner Café (Manning), Daryl’s Place (Hamlin), and The Bakery on Broadway (Audubon).

Participants will also be able to browse local produce and goods at the Iowa Vendor Showcase during the Community Tailgate. This year, the Iowa Vendor Showcase will include an outdoor “mini farm show” featuring local agricultural businesses.

After a full day of learning and networking, participants will have the option to stay overnight for another immersive tour the following day or return home that same evening. The cost to attend the event is $150 for just the first day or $325 for an overnight stay and the day two immersive tour. Registration is currently open and closes July 15th or until all spots have been reserved. Participants can register at www.evolutionoftheheartland.com.

Join the Evolution of the Heartland tour and discover what the future holds for rural Iowa and the agricultural industry. See first-hand how agriculture has evolved from its early roots in Germany in the 1600’s to 1900’s farming, and now to advanced technology in many Iowa agricultural businesses and Main Street communities.

Following the first year event, the Iowa tourism office was impressed with the execution of the event and its ability to highlight agritourism in rural Iowa, something that has not easily been done in the past.

“The Iowa tourism office has made a financial commitment as the presenting sponsor so that Emerge Marketing Solutions can scale the event statewide over the next five years,” shared State Tourism Manager, Amy Zeigler. “This is an excellent model for how we can showcase Iowa’s rural communities, Main Streets, roadside attractions, and innovative businesses.”

This year’s event is made possible by the following sponsors, Travel Iowa, Iowa Food & Family Project, Audubon County Farm Bureau, Community Foundations of Southwest Iowa, Manning Hausbarn Heritage Park, Emerge Marketing Solutions, Iowa Corn 4th District, Iowa Pork Producers Association, City of Manning, Audubon County Economic Development, and Farm Credit Services of America and many more.

Evolution of the Heartland is currently seeking retail and agricultural vendors for the Iowa Vendor Showcase and prospective 2024 community event hosts. For more information, please complete the online forms or contact event coordinators, Paige Hepp & Annie Greve, at info@evolutionoftheheartland.com. Follow along with event updates on Facebook and Instagram @evolutionoftheheartland to learn more.