Become A Partner

Request for Support

As we head into the fifth year of the Evolution of the Heartland initiative, we are seeking partners who believe in the power and potential of rural Iowa, and want to join us in elevating its story. We know that rural Iowa is a coveted gem: rich in character, deeply-rooted in agriculture, and filled with communities and businesses doing remarkable work. For those who share this belief and want to help amplify that message, we welcome the opportunity to partner together.

While we are incredibly grateful for our startup partners who have supported this initiative from the beginning, especially Travel Iowa and Iowa Food & Family Project, we recognize the growing opportunity ahead. To expand our marketing reach, strengthen community engagement, and inspire more people to experience rural Iowa firsthand, we are actively seeking additional partners who want to invest in this shared vision.

The Evolution of the Heartland experience has become a premier rural Iowa immersive initiative, designed to spark interest in our rural communities, fuel agritourism, and showcase the authentic stories that make our small towns exceptional. After scaling to three communities in 2024, we learned that while expanding our signature immersive events remains a priority, there is also tremendous opportunity in aligning with existing rural celebrations. By jointly marketing rural Iowa, helping communities enhance or promote their current events, and integrating immersive agriculture experience, we can collectively reach more audiences and amplify the impact statewide.

Your investment as a champion for rural Iowa will directly support the marketing, reach, and long-term success of this work. We’d welcome the chance to discuss partnership opportunities and explore how, together, we can continue elevating the story of rural Iowa.