Agritourism Shines in Stanton with Evolution of the Heartland Event

October 7, 2024, Stanton, IA – The Evolution of the Heartland tour made a stop in Stanton, Iowa, on September 12, offering an immersive experience into the world of modern agriculture, rural innovation, and cultural heritage.

Over 50 attendees, including Stanton-area FFA members, event staff, volunteers, sponsors, tour hosts, social media influencers, and media, participated in this unique day, which highlighted Stanton’s rich Swedish history alongside cutting-edge agricultural practices.

The day kicked off with a welcome from the Stanton community at the Old Lumber Yard event center. Guests heard from Stanton Mayor Matt Kutzli, Stanton Community Development Director, Jenna Ramsey and Evolution of the Heartland creator, Shelly Greving. Greving remarked, “We’re thrilled to bring these events to life in small Iowa communities like Stanton. It’s about showcasing not only the agricultural innovation driving our state forward but also the unique cultural stories that make each town special.”

Guests were taken on engaging immersive tours such as Hydroponic Harvest, where attendees toured the high-tech, soil-free greenhouse at TrueFood, redefining how produce is grown. Darren Barkman, head grower, facility manager and chief operating officer, shared, “By using hydroponics, vegetables can be produced faster, cleaner and healthier and taste better.” Guests were able to dine on hydroponically grown greens during lunch.

One of the most cultural experiences was the Fika & Folklore tour, a journey through Stanton’s Swedish roots. Participants heard about Fika Coffee + Bake Shoppe and toured Swedish Heritage and Cultural Center, where they learned about the lasting impact of Swedish immigrants on this rural Iowa town.

Guests enjoyed a delicious midday meal catered by Gibbs Chophouse, where they experienced grilled pork tenderloin, chicken, Italian pasta salad, garden salad (TrueFoods), and a dessert from Fika Coffee + Bake Shoppe – providing the perfect blend of local flavors.

After exploring downtown Stanton and visiting with local entrepreneurs, attendees had a full afternoon. The Fruits of the Land tour brought visitors to Whitetail Valley Farms & Whitetail Valley Cellars, where they explored a Swiss-German apple orchard, a winery in the making, and a seasonal pumpkin patch with produce stand. Attendees were able to tour the wine tasting room that is in process of being built.

The Technology & Innovation tour showcased how modern advancements are transforming the agricultural landscape. Visitors saw drones in action from Dreyer Brothers and discovered how drones can help with a variety of agricultural issues. Attendees heard from Dan Vennerberg about new 3-D printing technology being utilized in the city of Stanton in housing developments as well as other projects throughout the community.

Next Events and Future Prospects

Opportunities for sponsorship and community event hosting for 2025 are actively being pursued. Please contact Annie Greve at annie@em3ergemarketing.com to learn more. Stay connected with updates by following @evolutionoftheheartland on Facebook and Instagram.

 

 

 

 

 

 

 

Innovation in Agriculture Showcased in Coon Rapids

The Evolution of the Heartland event brought a unique agritourism experience to Coon Rapids, Iowa, offering attendees an immersive, behind-the-scenes look at the future of agriculture. With nearly 75 people involved – including attendees, Coon Rapids and Carroll-area FFA members, event staff, sponsors, tour hosts, and special guests including Debi Durham, Director of the Iowa Economic Development Authority and Iowa Finance Authority, and Matt Russell, State Executive Director USDA-Iowa Farm Service Agency – this day was filled with education, innovation, and discovery.

The event began with two immersive morning tours, ‘Fueling the Future Tour’ and ‘Behind the Bushel.’ Participants visited POET Bioprocessing to explore biofuel innovations, learning how corn is transformed into clean-burning energy and the importance of utilizing the energy cultivated right here in Iowa cornfields. Attendees also toured Roger Clayburg’s Beck’s Hybrids test plot and as well as the Beck’s packaging facility, witnessing cutting-edge seed selection, cleaning, treating, and packaging techniques that are helping to shape the future of farming.

After the morning tours, attendees gathered for lunch at the Raccoon River Social Club, catered by Cabbage Rose, enjoying a traditional Iowa meal featuring pan-fried chicken, roast beef, mashed potatoes, green beans, dinner rolls, fruit crisp, and ice cream.

Debi Durham, the Director of Iowa Economic Development Authority, spoke about the vast opportunities in rural Iowa. “It’s an exciting time for rural Iowa as we harness the strength of our agricultural innovation and expand economic development opportunities,” Durham remarked. Attendees also had the chance to explore local downtown businesses, connecting with the Coon Rapids community entrepreneurs.

During the afternoon, participants enjoyed two more immersive tours including ‘Sustainable Agriculture’ and ‘Beyond the Barnyard.’ A visit to Whiterock Conservancy showcased how this historical family farm transformed into an eco-friendly tourism destination, demonstrating how sustainability drives modern farming and provides connections to the past.

Participants also experienced firsthand the entrepreneurial spirit and superior genetics in the livestock industry, visiting a co-owned swine operation run by Roger and Jeanna Clayburg and Kyler and Emily Oswald, as well as the high-quality Tarentaise beef operation at HatRanch with the Honold family. Emily Oswald, a swine farmer who grew up in Chicago, was excited to meet attendees and shared, “Growing up, I never really thought about where my food came from. Now, I not only know where most of my food comes from, but I also understand the many uses for a pig and all that goes into raising it.”

To wrap up the day, attendees toured the Coon Rapids-Bayard FFA Hydroponic Greenhouse, where they saw how the next generation is embracing high-tech farming methods. Matt Russell, State Executive Director of USDA-Iowa Farm Service Agency, delivered a short closing speech on Iowa’s leadership in sustainable agriculture. Russell stated, “It’s inspiring to see how innovative farming techniques are shaping the future of agriculture in rural Iowa, ensuring sustainability for generations to come.”

Looking Ahead for Evolution of the Heartland
“We believe that Evolution of the Heartland will continue to serve as a platform for showcasing rural Iowa’s message of innovation and sustainability in agriculture,” said Shelly Greving, owner of Emerge Marketing Solutions and creator of Evolution of the Heartland. “It’s an opportunity to spotlight not only the production of wholesome, nutritious food but also the dedication of Iowa’s farm families to their land.”

For more information on Evolution of the Heartland, visit www.evolutionoftheheartland.com.

Opportunities for 2025 sponsors and community hosts are now being pursued. For more information, please contact Annie Greve at info@evolutionoftheheartland.com. Stay updated by following Evolution of the Heartland on Facebook and Instagram @evolutionoftheheartland.

 

 

 

 

 

 

 

 

Agritourism Event Highlights DeWitt Agriculture

The Evolution of the Heartland event brought a unique agritourism experience to DeWitt, Iowa, on Thursday July 25th, offering exclusive, behind-the-scenes tours that showcased the innovation driving our agricultural and small-town communities. From traveling into the depths of a quarry, witnessing a local locker and creamery, and being part of an IVF procedure, the event was a special opportunity to delve into the heart of rural Iowa.

Participants traveled from as far as Florida and Arizona to DeWitt for a fun-filled day of immersive, rural Iowa tours. Nearly 50 people from several states participated in the unique event sponsored by Travel Iowa, the Iowa Food & Family Project, DeWitt Chamber and Development Company, LiquiGrow, Farm Credit Services of America, Eastern Iowa Farmer, River Valley Cooperative, Clinton County Farm Bureau, and First Central State Bank, among others. Event staff and volunteers, sponsors, tour hosts, social media influencers, media, and members of the Central DeWitt Future Farmers of America were also able to experience rural Iowa through local tours.

The day began with immersive tours at Crystal Creek Enterprises in Grand Mound. Angela Rheingans, President and CEO of Dewitt Chamber and Development Company greeted attendees, setting the stage for a day filled with discovery and inspiration. Rheingans stated, “We are excited to host this event for the first time, providing you a glimpse of the ag innovation happening in our community. We are proud of our agricultural roots and those that continue to work and lead our local ag industries. Our hope is that you will return to visit again and share with others the outstanding experience you had in DeWitt.” Iowa Nice Guy, Scott Siepker, also met with guests and shared his excitement for small-town innovation.

The morning tours, hosted by Dennis Campbell, owner and operator at Crystal Creek Enterprises, showcased the impressive evolution of a Clinton County farm family’s operation into a cutting-edge agricultural innovator. During the “Plow > Power > Precision” tour, attendees marveled at century-old tractors in action and enjoyed rides in brand-new, state-of-the-art tractors and combines. Matt Willimack, Grain Merchandiser at Cedar County Coop and 4th generation of Willimack Family Farms led the “Seed to Silos” tour highlighted the innovation behind Iowa’s cornfields and the farm’s global efforts to feed and fuel the world. Attendees had the unique opportunity to walk among the grain bins where the harvested grain is stored until sold.

After a Main Street luncheon at Murphy’s Pub, where Chris McCulloh shared information about McCulloh Family Genetics and his swine operations. Rheingans and City Administrator, Steve Linder guided a walking tour of the downtown focused on revitalization projects, both past and current that contribute to the vibrancy of the downtown and community as a whole. Participants were also able to explore and shop local businesses. The catered meal was locally sourced pork from McCulloh Family Genetics, sides and salads from Murphy’s Pub, and desserts from Urban Eats.

The afternoon featured more immersive tours, including “Farm-to-Local Market,” where attendees experienced the Moore family’s commitment to providing fresh, local meat and dairy with the support of the region. “Revolution in Beef Genetics”, offered a glimpse into modern cattle breeding techniques at DeWitt Veterinary Clinic. “Unearthing Potential” at Wendling Quarries revealed the journey from raw material to vital infrastructure, showcasing sustainable practices and including a tour of the mining pit where participants witnessed the machines in action.

After a full day of learning and networking, participants ended the day at the DeWitt Farmers Market where they could shop from over 70 vendors with locally sourced produce, baked goods, and handmade items.

The Future of Evolution of the Heartland
“We feel that Evolution of the Heartland, and more events like this, will become a catalyst for rural Iowa to share their message, progress in agriculture, strides in the production of wholesome, nutritious food, and the pride that farm families experience when caring for their land and operations,” said Shelly Greving owner of Emerge Marketing Solutions and creator of Evolution of the Heartland.

Evolution of the Heartland has three more events in Iowa later this summer and fall. September 12th in Stanton; September 26th in Coon Rapids; and October 3rd, in Manning. To learn more about Evolution of the Heartland or to register for upcoming events, visit evolutionoftheheartland.com.

Opportunities for prospective 2025 sponsors and community event hosts are actively being pursued. For more Evolution of the Heartland information, please complete the online forms or contact the event coordinator, Annie Greve, at info@evolutionoftheheartland.com. Follow along with event updates on Facebook and Instagram @evolutionoftheheartland to learn more.

 

 

 

The Quiet Revolution of America’s Rural Communities

Big cities may get much of the press, but there’s a revolution brewing in a place many might overlook small towns like those scattered across the beautiful rolling hills and plains of Iowa. These communities are much more than rest stops on a road trip; they’re vibrant hubs where everyone plays a crucial role. Here’s why small towns, like those in the heartland are the experiencing a revolution and why you should be ready to embrace the change.

For decades, the allure of big-city opportunities drew many away from the Midwest’s heartland. However, the tide is starting to turn. Rising costs of living, concerns about crime, and a yearning for a strong community are prompting a migration back to these once-departed towns. People who once chased careers on the coasts are now seeking a different kind of success: raising families in a safe, supportive environment with opportunities for entrepreneurs to start businesses, and a newfound appreciation for the charm and stability their hometowns offer.

Stronger Together: The Power of Community
In small towns, looking out for your neighbor isn’t a saying, it’s a way of life. From coaches mentoring young athletes to volunteers at the local school or town festivals, these acts of kindness are the lifeblood of the community. Residents come together for library book sales, raising funds for new books and programs that enrich everyone’s lives. This hands-on involvement fosters a sense of shared responsibility and a deep pride in where you call home.

Local Businesses: The Backbone of the Community
Small-town businesses are more than stores; they’re partners in progress. By supporting local organizations and events, they ensure there are activities that enrich the lives of all ages. This creates a sense of belonging and provides essential services for residents. Imagine movie nights under the stars sponsored by the local hardware store, or a new playground funded by the community bank. It’s this kind of local investment that keeps the heart of the community beating strong.

A Network of Support: A Tight-Knit Community
Small towns offer an unparalleled sense of community. Neighbors know each other, and when someone faces hardship, the whole town rallies. A casserole appears on the doorstep for a family coping with illness, or a fundraiser is organized to help a neighbor facing financial difficulties. This genuine concern for one another strengthens the social fabric and creates a safety net for those in need.

Main Street Dreams: The Midwest’s Launchpad for Entrepreneurs
The American Dream isn’t just alive in bustling cities; it’s thriving in the heartland of the Midwest. Small towns offer a unique opportunity for aspiring entrepreneurs. Lower overhead costs and a supportive community can make starting a business less daunting. Imagine opening a bakery using fresh, local ingredients or a bookstore that becomes a cultural hub. The Midwest also boasts a strong manufacturing tradition, making it fertile ground for innovative ideas in sustainable agriculture or artisanal crafts. With a deep talent pool and a customer base hungry for locally-made goods, small-town America in the Midwest provides the perfect environment to chase your entrepreneurial dreams and build a successful business.

Why We Created Evolution of the Heartland
The magic of small towns is undeniable to those who live it, but capturing that essence and conveying it to outsiders can be a challenge. That’s why we created Evolution of the Heartland. We know there’s a misconception that small towns are dying and nothing is happening. Evolution of the Heartland aims to disprove that stereotype by showcasing the innovation beyond the cornfields.

Here’s what makes small towns and Evolution of the Heartland’s initiative, so special:

  • Unforgettable Experiences: Evolution of the Heartland isn’t about generic experiences you can find anywhere. It’s about immersing yourself in the one-of-a-kind character of each community. Imagine learning about hydroponics from a passionate local entrepreneur, and then savoring a delicious meal made with fresh, local ingredients. Or picture yourself, visiting a custom welding factory and trying your hand at welding, followed, by an evening spent browsing unique crafts at a locally sourced farmer’s market. These are the kinds of authentic immersive tours offered by Evolution of the Heartland.
  • A Celebration of Innovation and Progress: Small towns in Iowa and the Midwest aren’t stuck in the past. Evolution of the Heartland highlights the dynamism and innovation happening in these communities. From improving animal genetics and embryo transfers, to high tech agricultural equipment, to thriving small businesses, there’s a spirit of progress that fuels the local economy and creates a vibrant environment.
  • Rooted in Tradition, Reaching for the Future: The rich history agriculture is a cornerstone of its small towns. Evolution of the Heartland connects you to these roots, showcasing the dedication to traditional farming methods while fostering a forward-thinking approach to the future. The focus on a high quality of life and a strong sense of community is often envied by city dwellers.

Evolution of the Heartland goes beyond showcasing attractions; it’s about capturing the essence of small-town life. It’s about the feeling of belonging, the chance to get involved, and the opportunity to experience a unique way of life. If you’re curious to discover the hidden potential of the heartland, head to evolutionoftheheartland.com/ and sign up today to be a part of the revolution taking place.

Photo by zaigervision

Benefits of Attending Evolution of the Heartland

Dive Deep into Iowa’s Bounty: Unforgettable Experiences Await at Evolution of the Heartland

Calling all inquisitive minds and forward-thinking professionals! Evolution of the Heartland isn’t just an agritourism event; it’s a passport to a deeper understanding of the cutting-edge advancements shaping the future of agriculture. Here’s why you won’t want to miss this immersive journey:

  1. Go Beyond the Fields: Unforgettable Farm Tours

Escape the ordinary and immerse yourself in the extraordinary with our intimate, hands-on agricultural experiences. These tours aren’t only about sightseeing; they’re about connecting with the heart of agriculture through the stories of local Iowa-based entrepreneurs.

Imagine:

  • Visiting a niche farm such as yak or ostrich: Learn about these fascinating animals, explore their unique products, and maybe even taste a delicious yak burger or ostrich jerky!
  • Touring Puck Enterprises in Manning, Iowa: Witness cutting-edge agricultural technology in action, from custom-built pumps to the leading-edge LightSpeed control systems all made in the USA.
  • Delving into the science behind embryo transfers in beef production: Discover how this innovative technique is improving herd genetics and sustainability.

These are just a few examples of the diverse and engaging farm experiences you’ll encounter at Evolution of the Heartland.

  1. Main Street Magic: Rural Communities Come Alive

Evolution of the Heartland isn’t just about farms. Explore the heart and soul of rural Iowa by strolling down charming Main Streets. Witness firsthand the exciting comeback story of these communities.

Experience the evolution:

  • Main Streets once again bustling with activity: Discover new locally owned shops, businesses, and restaurants.
  • A renewed sense of community pride: Meet the entrepreneurs and residents who are breathing new life into these historic towns.
  • The spirit of innovation: See how rural communities are embracing technology and entrepreneurship to thrive in the 21st century.

Evolution of the Heartland allows you to step beyond the postcard images and connect with the vibrant reality of rural Iowa.

  1. Build Lasting Connections: Network & Relax in Style

Let us take care of the logistics while you focus on fostering meaningful connections. Relax and unwind in comfort aboard a motorcoach bus, complete with plush seating, ample legroom, and scenic views as you travel between destinations. This dedicated transportation allows ample time to bond with fellow participants, farmer ambassadors, sponsors, and tour hosts.

Imagine lively conversations and shared experiences as you:

  • Exchange ideas: Discuss the future of agriculture, the importance of local food systems, and your own personal connections to the land.
  • Build bridges: Connect with passionate individuals who share your interest in sustainable practices and vibrant rural communities.
  • Create a network: Form lasting connections that extend far beyond the event, opening doors to future collaborations and friendships.
  1. A Celebration of Local Flavors: From Farm to Table and Beyond

Savor the taste of Iowa with delicious, locally sourced meals featuring the freshest produce, artisan cheeses, and delectable meats raised right here in the state. But the experience goes deeper than just a good meal. Each culinary delight is accompanied by a short presentation from a local entrepreneur or restaurant owner.

Hear their stories:

  • Their inspiration: Learn what drives their passion for local food and sustainable agriculture.
  • Their connection to the land: Discover how they work directly with farmers to create high-quality, farm-to-table experiences.
  • The importance of local sourcing: Gain a deeper understanding of the vital role rural Iowa plays in putting food on our tables and the environmental benefits of supporting local producers.

Evolution of the Heartland is more than an event; it’s an experience that connects you to the land, the people, and the bounty that makes Iowa such a special place. Join us and discover the heart of American agriculture, one unforgettable taste, tour, and conversation at a time.

Photo by zaigervision

What is Evolution of the Heartland?

What comes to mind when you think of Iowa? Endless stretches of fertile land, a resilient work ethic, neighbors who embody the essence of care, and the ingenuity of entrepreneurs who carve out success against all odds? Iowa is synonymous with agriculture, humility, and the enduring spirit of the American dream. Yet, amidst the vast cornfields lies a narrative often overlooked—the evolution of the heartland.

Rural communities are the foundation of Iowa and America, pulsating with a spirit that fuels the state’s heartbeat. But how can we harness this energy to not only sustain but thrive? Enter Evolution of the Heartland, a visionary initiative that capitalizes on agritourism and economic development to invigorate rural Iowa.

Evolution of the Heartland knows that together Iowans can…

  1. Utilize rural, Iowa people, communities, and businesses as the driving force for tourism.
  2. Showcase the high-quality innovation happening in Iowa.
  3. Entice migration from cities and other states to rural life through hands-on experiences and authentic conversations and relationships.
  4. Inspire entrepreneurs to pursue the American dream right here in Iowa.

At its core, Evolution of the Heartland celebrates the essence of Iowa—its people, communities, and businesses and encourages rural communities to market themselves jointly for these common goals:

  1. Gain statewide and national exposure for the evolving Silicon Prairie (rural Iowa communities, businesses, and people).
  2. Create a positive image of rural Iowa and agriculture.
  3. Highlight opportunities to visit, live, work, and play in rural Iowa that result in an exceptional quality of life.
  4. Provide exposure to career opportunities and business start-ups.

Past the peaceful cornfields, you’ll find folks who are all about pushing the envelope with new ideas. Evolution of the Heartland sheds light on the innovation happening right here in the heart of Iowa. Farming nowadays isn’t just about plowing fields; it’s about using the latest technology to make things more efficient, sustainable, and productive. By showcasing the seamless fusion of tradition and innovation, this initiative aims to change perceptions of rural Iowa and agriculture, positioning the state as a leader in agricultural innovation.

But at the core of Evolution of the Heartland is the power of making connections. It’s a chance for people to meet community leaders, building relationships that last long after the event’s over. Through tours, immersive experiences, and Main Street dining encounters, individuals gain insight into the intricate structure of rural life.

So, what does a typical Evolution of the Heartland event look like?  All events follow a similar itinerary yet take on the local flavor of the host community. The day starts with a round of immersive tours. The Main Street luncheon and downtown exploration aim to connect attendees with local foods, flavors, and business owners. Attendees will set out on their afternoon adventure with another round of  immersive tours. Some communities will end the day with a local vendor showcase or community reception.

As Evolution of the Heartland continues to gain momentum, the vision extends beyond the horizon. The goal is not merely to replicate but to scale this initiative statewide, as the premier agritourism event that beckons individuals to rural Iowa. By raising awareness of the opportunities for tourism, business startups, and rural living, Evolution of the Heartland attempts to cultivate a well-rounded quality of life that resonates far beyond the heartland’s borders.

In essence, Evolution of the Heartland isn’t just an event—it’s a movement. A movement that celebrates the past, embraces the present, and charts a course towards an exciting and prosperous future for rural Iowa. Join us as we embark on this transformative journey, where the heartland beats with renewed vigor, and the spirit of innovation thrives.

Photo by zaigervision

Evolution of the Heartland Wins Two Iowa Tourism Awards

Emerge Marketing Solutions was awarded the ‘Outstanding Marketing Collaboration’ award and the ‘Outstanding Social Media Execution’ award for their work with Evolution of the Heartland at the 2024 Iowa Tourism Conference hosted by Travel Iowa on March 20th.

2024 Iowa Tourism Award Winner for Outstanding Marketing Collaboration - Emerge Marketing Solutions“It was quite an honor and surprise to receive these two awards from Travel Iowa,” said Emerge Marketing Solutions Owner & visionary leader behind Evolution of the Heartland. “We want to thank all the partners who have believed in us enough to invest in our cause and make this vision a reality for rural Iowa. We truly wouldn’t have been able to get this far without

them. After attending this year’s Iowa Tourism conference, I recognize that we have arrived, rural Iowa!! There has never been a better time to showcase the evolution of the heartland.” 

Emerge received the first award on behalf of the marketing collaborations between Travel Iowa; Iowa Farm Bureau (including Audubon, Shelby, & Carroll County Farm Bureau); Community Foundation of Southwest Iowa; Iowa commodity groups: Iowa Corn, Iowa Beef Industry Council, Iowa Pork Producers Association, Iowa Turkey Federation, and the Iowa Food & Family Project (Iowa Soybean Association); local community organizations: the City of Manning, Audubon County Economic Development & Tourism, Main Street Manning, Manning Hausbarn Heritage Park, Audubon County Fairgrounds, Nathaniel Hamlin Museum; various influencers: the Farm Babe, Michelle Miller; Iowa’s Storyteller – Darcy Maulsby; Olio in Iowa – Megan Bannister; Des Moines Parent – Erin Huiatt; and Ceara Kirkpatrick; and 15 private tour locations on local farms and agricultural businesses in the Manning, Audubon, Carroll, and Templeton area.2024 Iowa Tourism Award Winners

Evolution of the Heartland 

“We wanted to create and implement an authentic agritourism experience that highlights rural Iowa in a way that no one has been able to effectively do before,” said Greving. “Our ultimate goal is to gain exposure for the evolving rural Iowa; change perceptions of rural life and agriculture; create awareness of opportunities to visit, play, work, and live in Iowa where there’s an exceptional quality of life; and ultimately inspire others to pursue the American dream right here in Iowa.”

Through multiple local and statewide strategic partnerships and sponsorships, the inaugural Evolution of the Heartland event was held on August 31, 2022, at the primary host site of the Manning Hausbarn Heritage Park. The second annual event was hosted by Manning/Audubon on August 3, 2023. With more than 90% of Iowa being comprised of rural communities, Greving emphasized the importance of this initiative going beyond one or two communities. So, the Emerge Marketing team is working to bring Evolution of the Heartland to more rural communities in Iowa and scale the experience statewide in the next five years. 

Their vision to replicate the agritourism event across the state so that even more rural communities can benefit is already becoming a reality. This year, four Iowa communities will host an Evolution of the Heartland experience: DeWitt on July 25th, Stanton on September 12th, Coon Rapids on September 26th, and Manning on October 3rd. Registration for all events opens on May 1st and is limited to 50 people for each location. Registration will close three weeks before each event or when all spots have been reserved. Early bird registration features a $25 discount per person and ends June 1st. Participants can sign up to be notified when registration opens at www.evolutionoftheheartland.com. 

Emerge Marketing Solutions

Emerge Marketing is a local marketing organization owned by Shelly Greving of Manning. Greving, along with her team, including Katie Lange (Sextro, originally from Manning), Claire Zaiger (Olsen, originally from Audubon), and Annie Greve (Carroll) work to revitalize rural Iowa and support communities, non-profits, and businesses that make up the fabric of Iowa’s small towns through a variety of marketing services including brand development, business consulting, digital marketing, fundraising, social media management, strategic planning, video production, website development, and more. 

2024 Iowa Tourism Award Winner for Outstanding Marketing Collaboration and Social Media Execution - Emerge Marketing Solutions

This marks the third year in a row that Emerge has received a Travel Iowa Award, specifically the Social Media Execution Award. In 2022 they won for their video series promoting rural Iowa communities, ‘Off the Beaten Path in Iowa’; in 2023 for their digital promotions for Wright County Fair, and now for their Evolution of the Heartland social media marketing efforts. Emerge has received additional awards on behalf of their clients in previous years, including: ‘Outstanding Niche Market Initiative’ for their Look Local First initiative with DeWitt Chamber & Development Company in 2017 and ‘Outstanding Promotional Material’ for their social media marketing for the Manning Hausbarn-Heritage Park in 2017. 

“I am so grateful to our talented Emerge team who have worked tirelessly to showcase our rural communities and take our digital marketing efforts to new levels,” expressed Greving. “So, if you are a visionary leader and passionate about your rural community, reach out to us. Agritourism is one of Iowa’s priority areas that was highlighted at the conference, and there has never been a better time for our small towns to shine. I can’t wait to see what the future has in store for our rural communities.” 

To learn more about Evolution of the Heartland or Emerge Marketing Solutions, contact Shelly Greving at (712) 292-6875 or shelly@em3rgemarketing.com. 

Premiere Iowa Agritourism Event Scales Across the State

The original Evolution of the Heartland event was held in Manning and Audubon in 2022 and again in 2023, and this year it is scaling across the state to be held in four separate locations. These immersive experiences will showcase the heart of America’s rural communities and the evolution of agriculture to those who are unfamiliar with the cutting-edge advancements happening across Iowa.

The main goal of these events is to highlight agritourism and entrepreneurial opportunities in rural Iowa, something that has not easily been done in the past. Evolution of the Heartland promotes rural communities working together to entice the next generation of Iowa’s visitors, residents, workforce, and entrepreneurs to visit, live, work, and play right here in the heartland.

“Evolution of the Heartland elevates the visibility of rural Iowa communities and the opportunities that exist beyond the cornfields,” shared Shelly Greving, visionary creator of Evolution of the Heartland and owner of Emerge Marketing Solutions. “Since inception two years ago, our plan has always been to feature as many rural communities as possible and highlight the entrepreneurial and agricultural advancements happening in Iowa.”

Evolution of the Heartland participants will be immersed in local tours showcasing high-quality innovation, agricultural advancements, and entrepreneurial investments occurring in rural Iowa. Attendees will get a ‘taste’ of rural Iowa by dining at local restaurants, and each location will feature its twist on locally sourced foods and emphasize the farm-to-table connection. There will also be an opportunity to explore downtown businesses and network with local business owners. Attendees will get a chance to hear from local entrepreneurs about their inspirations and the community’s role in helping them start and grow their businesses.

After a day of immersive tours, learning, and networking, host communities may choose to host a local vendor show and community reception, inviting the local community to learn more about agricultural opportunities happening in their backyard.  More details for each event will be announced as the dates get closer.

When sharing the origin of this concept, Greving recalls, “My participation in the Leadership Iowa program and my connection to many rural communities inspired me to showcase these communities to others who may think that Iowa is just a fly-over state.” She continues, “There are so many incredible entrepreneurs and innovators here who are thriving because of the support they receive from their communities, and I felt this needed to be showcased on a more regional and national level.”

Greving emphasized that “small businesses are the backbone of this country, and Iowa has a great economy and support system to help those visionaries launch their businesses. Iowans are humble, hardworking people, and while that is commendable, it is also evident that America’s heartland needs more similarly grounded and motivated people to continue to be strong.”

These events are ideal for anyone interested in learning more about agriculture, entrepreneurial opportunities, and rural Iowa communities. “In the past, we have had lawmakers, government employees, bankers, insurance underwriters, and other community leaders attend these events to gain a better understanding of what’s happening across our state,” shared Greving.

Registration for all events opens on May 1st and is limited to 50 people for each location. Registration will close three weeks before each event or when all spots have been reserved. Early bird registration features a $25 discount per person and ends June 1st. Participants can sign up to be notified when registration opens at www.evolutionoftheheartland.com.

Join the Evolution of the Heartland tour and discover what the future holds for rural Iowa and the agriculture industry. See first-hand how agriculture has evolved from its early roots as well as the advancement of technology in many Iowa agricultural businesses and Main Street communities.

Evolution of the Heartland is accepting local and statewide sponsorships, as well as prospective 2025 community event hosts. For more information, please complete the online forms or contact Event Coordinator, Annie Greve, at info@evolutionoftheheartland.com. Follow along with event updates on Facebook and Instagram @evolutionoftheheartland to learn more.

 

 

 

 

 

 

 

Pictured: Event attendees at the 2023 Evolution of the Heartland event visiting the Irlmeier Ostrich Farm near Audubon, Iowa.