Promotions
Business and Community
Promotions
Want to showcase the unique charm of your community or highlight your business’s one-of-a-kind contributions? Evolution of the Heartland offers tailored advertising promotions designed to amplify rural Iowa communities and businesses across multiple channels. Ideal for towns with populations under 10,000, our community promotions help spotlight progressive efforts, tourism draws, and agritourism experiences, while business promotions celebrate what makes your business stand out. Whether you’re seeking foundational visibility or immersive storytelling, each promotion builds upon the previous one to provide progressively more features and benefits, ensuring maximum engagement and impact.
Our Mission
- Jointly market Iowa’s rural communities and businesses.
- Gain statewide and national exposure for Iowa’s rural communities, events, businesses, and people.
- Change perceptions of rural Iowa and agriculture.
- Create awareness of opportunities to visit, live, and work in rural Iowa that result in an exceptional quality of life.
- Provide exposure for traditional and non-traditional agricultural and entrepreneurial career opportunities in rural Iowa.
INTEGRATED APPROACH
Since launching Evolution of the Heartland in 2022, we’ve noticed strong interest in rural life, agriculture, and ag-tourism. However, not everyone can attend a one-day immersive tour.
To address this, we’ve expanded our efforts to help visitors create their own rural ag experiences based on their interests. There are many great rural, community, and agricultural events, such as town celebrations, county fairs, and festivals, already happening, so it is our mission to jointly market those events and offer an opportunity to include an ‘immersive agricultural tour’ to enhance their event.
This not only helps attract new visitors, but also engages and educates local residents about agricultural opportunities in their backyard through hands-on immersive ag experiences. Likewise, enhancing the digital reach of these experiences and encouraging attendees and influencers alike to share their experiences will exponentially increase our reach of telling the story of the Evolution of the Heartland.
2024 Results
Direct Mailer
- 3,400 distributed
- Requests from all 50 states
Social Media
- 229,196 impressions
- 10,196 engagements
Website Features
- 220,196 unique visitors
Influencer Promotions
- 685,639 impressions
Immersive Experiences
- Max of 6 statewide
Get started Today
Show your support for rural Iowa while gaining unparalleled visibility for your community or business.
Contact us today!
SPONSORSHIP OPPORTUNITIES
Looking for more ways to align your brand with our mission? Explore these statewide and local sponsorship opportunities.